Full Job Description
Job Title: Digital Content Strategist
Location: Shaftsbury, Vermont
Company: GreenTech Innovations
GreenTech Innovations, a leader in sustainable tech solutions, is seeking an experienced digital content strategist to join our dynamic team located in the picturesque town of Shaftsbury, Vermont. As a driving force in the industry, we pride ourselves on being at the forefront of innovation, dedicated to creating solutions that not only enhance user experience but also contribute towards a more sustainable future.
About Us
At GreenTech Innovations, we believe that technology can positively impact the world. Our team is composed of passionate individuals who strive to combine cutting-edge technology with sustainable practices. With a commitment to enhancing our customer engagement, we are looking for a digital content strategist who can help us shape and execute our digital presence.
Your Role
As our Digital Content Strategist, you will be crucial in developing and implementing comprehensive digital content strategies that elevate our brand's visibility and engage our target audience. You will work closely with cross-functional teams including marketing, design, product management, and sales to ensure our digital content aligns seamlessly with our business objectives.
Key Responsibilities
- Create and optimize high-quality digital content tailored for various platforms, including social media, our website, email newsletters, and more.
- Conduct thorough research and analysis of industry trends to inform content strategy and decision-making.
- Develop comprehensive content calendars to maintain a consistent brand voice and storytelling approach across all channels.
- Collaborate with graphic designers to create compelling visual content that complements written materials.
- Use SEO best practices to optimize content, ensuring it ranks well on search engines.
- Monitor, analyze, and report on content performance metrics to assess effectiveness and engagement.
- Stay updated with digital marketing trends and tools, incorporating new techniques into our content strategy.
- Lead brainstorming sessions to generate innovative content strategies and campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3-5 years of experience in digital content strategy or a similar role.
- Proficient understanding of SEO, web traffic metrics, and content management systems (CMS).
- Exceptional writing, editing, and communication skills.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Experience in creating engaging content for various audiences and platforms.
- Ability to manage multiple projects with competing deadlines seamlessly.
- Familiarity with social media platforms and digital marketing trends.
What We Offer
At GreenTech Innovations, we value the well-being and development of our employees. You'll be part of a forward-thinking team that embraces new ideas and encourages personal and professional growth. Our benefits package includes:
- Competitive salary with performance-based bonuses
- Comprehensive health and wellness programs
- Flexible work schedules
- Career advancement opportunities
- Generous paid time off
- Employee discounts on company products
Why Shaftsbury, Vermont?
Shaftsbury, nestled in the heart of the Green Mountains, offers a perfect work-life balance. Known for its stunning landscapes and outdoor activities, it’s an ideal place for nature enthusiasts and families alike. With a vibrant local community, excellent schools, and access to outdoor recreation, Shaftsbury provides a friendly atmosphere that makes every day enjoyable.
How to Apply
If you’re ready to take your career to new heights and make a positive impact through digital content, we would love to hear from you! To apply for the digital content strategist position, please submit your resume, cover letter, and a portfolio showcasing relevant work.
Join GreenTech Innovations and be a part of our mission to create powerful and sustainable technology solutions that inspire change!